People are more likely to make change if they understand why it's important. Empowering people with knowledge is key.

Through educational posts on our social media, research articles on our website, and the launch of the Rooted Living app (a project for 2022/23), providing education around the sustainable mission we're working on is of great importance.

Ways we want to empower our customers:

• Helping them understand their individual impact. How choosing to buy from brands like Rooted Living makes an impact (features on our app would help with this).
• Education around: the benefits of compostable packaging, the impacts of single use plastic, how plant-based foods positively impact the planet, other sustainable changes they can make.